By: Jesus Ricardo Hernandez Alonso Lujambio is radical. Unlike
Alonso Lujambio, Secretary of Public Education, who believes that soap operas are a "powerful tool" to reduce the backlog education and illiteracy, Epigmenio Ibarra, an independent television producer, notes that "part of the cultural-historical backwardness country is due to the small screen action and special stories of fiction. "
director of Argos expresses rigidity Communication:
"In general, the telenovela is one of rams for the distortion of taste of Mexico to the flattening of its sensitivity, and also one of the instruments of ideological control most powerful state, as it promotes stereotypes and ways of seeing the world that reinforce the darkest and most refractory of American society. "
mid March, Lujambio surprised at the ceremony for the 30 years of National Institute for Adult Education (INEA) and the exaltation of the telenovela. They gave the award for Commitment to People Future of Mexico's Televisa and TV Azteca, among whom was Juan Osorio because it promotes the INEA in its history a lucky family, transmitted by Channel 2. The owner of the SEP impressed the producer of dramas extolling Televisa:
"I do not know few values \u200b\u200bcould be promoted within the telenovelas that millions of people see, but I am sure that John will help us, and that's invaluable. "
Then, the secretary reported that in just 11 years has managed to lower the illiteracy rate 2.6% and that "only 1.9% of Mexican youths between 15 and 29 years of age in a state of illiteracy." According to the Population and Housing Census 2010, the illiteracy rate is 6.9%.
Lujambio The next day he confessed that he saw the dramas because I had no time, but continued to defend the genre of the small screen.
reactions soon to appear. The rector of the Universidad Nacional Autonoma de Mexico, Jose Narro, asked a more intelligent to diminish illiteracy facing the country:
"There are much more practical, direct, interesting and with all due respect, intelligent."
listed including improving education, expanding opportunities and possibilities, teach reading, writing and transforming the educational system from reform.
"Education must be seen in our country as a case where the great purpose is not just teach something or transmitting information. Training involves educating citizens, that each Mexicans recognize and fulfill their obligations and their rights to demand them. "
The doctor recalled that Mexico has 31.6 million people in educational backwardness, of which 5.9 million are illiterate. He also stressed that progress in the educational backwardness has been "slow" and is being extended too much:
"From 1990 to 2010 will only be removed from illiteracy to 800 million Mexicans. At this rate we will take 60 years to kill it. "
For its part, undertakes Epigmenio:
" Mr. Lujambio or has not watched television in years, and if so is a cynic size world, or thinks that education level and that is his idea of \u200b\u200beducation. So we're in trouble even more serious. "Electoral Interest
Teachers National Coordinator of Education Workers (CNTE) considered" offensive and disturbing "statements Lujambio.
stressed that "we struggle daily against the smokescreen that is the bar of entertainment that is broadcast on television, because in Mexico we decided to deliver the content production to the worst of the corporate sector."
They are betting that the clerk "aims to please the television duopoly to build his alleged presidential bid, otherwise only be described as one of their inconsistencies. "
Senators of the PRI, PRD and PT criticized the assertion about soap operas because "they can never take that value (education), as they are incessant breeding atavistic elements, to say the PRD Pablo Gomez. And the PT Rosario Robles considered "aberrant" one official said a "stupid things" of this size.
Carlos Jiménez Macías The PRI said it can not agree with a statement like that and less when it comes the responsibility of education in the country. Total
Currently handling
transmits two telerrelatos Argos Chain Three: The weaker sex and welcome reality.
According to Ibarra, some soaps can fulfill an important task:
"He has demonstrated Globo TV in Brazil, Venezuela at the time of Jose Ignacio Goat, and the United States because they call for millions of people at the TV and produce an addiction. It's a story that continues daily, and whose come home without asking permission and making an impact brutal, but in Mexico only have to see how timid in approaching sexuality, as happens when they talk about social issues. Glorify certain standards of society the employer, the landowner. We must appreciate the way they see the poor and the rich, any such reproduction of stereotypes is very harmful to society and is ancient.
"We in this country many years of TV conceived as an ideological state support, and in the last 11 years have a television that works in reverse, charging bills to the PAN and not paying the bills to Los Pinos, but in addition charge invoice matching Los Pinos is ideologically with what they think in Los Pinos. "
The origin of this mechanism puts him on television when Vicente Fox removed the requirement of electronic media to allocate 12.5% \u200b\u200bof their transmissions to official messages.
"The PAN handed over power to the television," he says.
The public
Epigmenio Ibarra
A sad that the country's youth learn to declare their love as Maria la del Barrio:
"Novelas should contain a core value in the sentimental education of Mexicans, and actually have, but despicable patterns introduced in education in Mexico. "
" But this format Televisa sees people, what do you think?
"Many years of practice. No television in the world is that commercial television penetration in Mexico is, well, yes, in Albania, Ivory Coast, Zambia, in these countries was only one TV that went into every home. Televisa has a penetration of over 80%, 17% TV Azteca. But just a few years ago that imitates TV Azteca Televisa. There is a difference between what they do over and over station. People who can not go to the movies or the theater, which has not read or pay channels or other content, all you see is that, and it becomes a habit in the way of entertainment.
"Finish creating an addiction to such content. Such is the weight of so many hours, many years such content, which go against the grain is very difficult, and are successful because their penetration is brutal and its production models and advertising what they do is enormous. "
-Miguel Sabido did in Televisa entertainment with a social benefit proven, especially soap operas. "Before there were more social engagement with soap operas?
never saw
-effective, even in the historical telenovela was the vision of the state. Whenever the Indians are pure white panties. There is something in the DNA of Televisa and TV Azteca has to do with the denial.
The producer Nothing personal, woman and look in the mirror Life also noted that glorification on the soap opera and part of Lujambio Osorio, "because the Lord wants to be president and is seeking the endorsement of the television."
Networks
Ricardo Salinas Pliego You asked Argos make soap, "said, you have to GET WITH IT because it can serve to change the world." Then there was a very special situation:
"The emergence of TV Azteca and the need to differentiate against the existing single and Carlos Payan (also from Argos) always said that when elites are in conflict, the independence of the media grows and the time we also take advantage because the power had a disaster with the death of Luis Donaldo Colosio, and the uprising in Chiapas, and went with breaking schemes Nothing personal.
"We are in a similar situation. There is a need to channel difference (Channel Three), is a difficult environment in the country where the elites are in conflict, and we're using this juncture, however, what we are 10 years of PAN, a country that moves intolerance, then we have an audience more refractory to the content that we have to handle. "
But now note an advantage with the Internet, Twitter and Facebook:
" Many people who has taken refuge in the pay channels or the Internet and has more education and probably has more buying power. These people have a more active social participation and we are seeing. Argos TV, Internet, goes Chapter 24 hours after the weaker sex, and also began to disseminate Aparicio on July 15, 2010, since then we have four million videos downloaded 458,000, which means that we are seeing 22 000 people a day who spend several hours stuck on the site, and a huge loyalty we have never seen 746 000 people between one and 50 times. "
- Internet may change the role of commercial television?
-In the television industry in general is a tool for understanding what people are thinking and market studies are based on the consideration of public and captive audience. Internet, Twitter and Facebook changed that relationship with people, make it more equitable, more couples, and people make every day a number of comments, criticisms and suggestions. It is a highly critical audience, much more demanding, asking you continually upgrades, changes, adjustments in history. That takes the plane to television. Becomes a tremendous commitment to the producer.
Reflecting the situation
-Given the situation that exists in Mexico violence, corruption, economic crisis, finally, what role should now have the soap opera?
"We must discuss in the soap all these phenomena. We open letters against what you are feeling and living people.
- The soap opera must educate?
-must entertain. No substitute for life, but accompany life, and soap operas in Mexico in general the country's television, aims to supplant, replace life. The soap should serve as a good book, like a poem, it must be decent entertainment, integral, as a good film that serves to your life.
spoke Veronica Velasco Ibarra's wife and member of Argos. Mexico said that "it is the viewing audience as people from second or third."
- How to fight it? "He questioned.
-Raising of the institutional form for people to demand a better TV in this country.
Ibarra is concerned also do not run a public television in the country:
"Now that is being debated this issue of opening of the third string, you should recover in the spirit of the BBC, the French radio and television, in the spirit of a public state television that the government is not in turn, be an instrument of the Mexican state, not the Mexican government. "
Finally, it seems tragic that a president governs with television:
" While there is no return of the sovereignty of the state of the presidential figure , for which this figure has to have an unquestionable legitimacy ... and this guy does not. When the state is again sovereign and respond exclusively to the citizens and not to dealers will be no democracy here, meanwhile we are talking about anything but democracy. " Process
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